A multi-venture hospitality group — dessert parlours, fish restaurants, delivery kitchens and franchise solutions. AchievePro delivered their brand website and a custom CRM that keeps the whole operation organised.
SoftDiamond operates across the food service and technology sectors — ice cream and dessert parlours, fish restaurants, delivery kitchens, and a franchise solutions arm. They needed a public face that presented all four ventures coherently, and internal tooling that kept business operations on track behind the scenes.
AchievePro delivered both: a brand website at softdiamond.co.uk showcasing each division with its own identity, and a custom CRM for engagements, proposals and billing — built on ASP.NET Core and SQL Server.
Dessert parlours, fish restaurants, delivery kitchens and franchise solutions — each division presented with its own identity and story.
CRM workflows that track engagements from first conversation to signed proposal.
Invoices raised, tracked and reconciled inside the CRM — no more spreadsheets.
A single, reliable record of customers and contacts across the group's ventures.
The public site works beautifully on phones, tablets and desktops alike.
Team members see exactly what their role requires — nothing more, nothing less.
We build the public face and the operational backbone — designed to work as one.
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